New Century Global Center

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1. 1New Century Global Center2:16

   Welcome to the New Century Global Center in Chengdu, a structure that redefines the concept of architectural scale. As we stand before this undulating glass giant, consider that you are looking at the largest standalone building…

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2. 2The Grand Atrium and Interior Voids2:02

   Stepping into the main atrium of the New Century Global Center, one is immediately struck by the sheer volume of empty space—a luxury in urban planning. This central void rises eighteen stories, creating a cathedral of…

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3. 3Paradise Island Water Park1:50

   Deep within the heart of the building lies its most audacious feature: the Paradise Island Water Park. This is an artificial seaside resort, complete with a 400-meter-long coastline and a massive wave machine. …

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4. 4The Global Food Feast and Culinary Diversity1:49

   As we move to the third and fourth floors, we enter the culinary heart of the center: the Global Food Feast. In China, shopping malls are as much about dining as they are about retail, and the Global Center takes this to an…

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5. 5The High-Tech Retail Corridor1:48

   Chengdu is often referred to as China’s 'Silicon Valley of the West,' and this is reflected in the Global Center’s retail mix. We are now in the section dominated by technology flagships. …

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6. 6Closing1:25

   As we conclude our journey through the New Century Global Center, we find ourselves back at the periphery, looking in. It is easy to view this building as a mere monument to excess, but it is perhaps better understood as a…

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