Casa Martini

Welcome to Pessione, a small town with a global reputation, as we step into Casa Martini, the historic headquarters of Martini & Rossi. Since 1864, this site has been the epicenter of a cultural phenomenon that has defined the…

We begin our journey in the Mondo Martini Museum, a space dedicated to the history and evolution of the brand. Here, the story of Martini & Rossi is laid out through an impressive collection of artifacts, documents, and…

Perhaps the most evocative space in Casa Martini is the Botanical Room. Here, you are invited to explore the 'soul' of the vermouth: the complex blend of herbs, spices, fruits, and barks that give Martini its distinctive flavor…

Martini & Rossi has always been a pioneer in the world of communication, and this section of the tour explores their brilliant advertising history. From the early twentieth century, the company understood that they were not just…

For those who wish to delve deeper into the technical side of production, Casa Martini offers a unique opportunity to participate in a vermouth-making masterclass. This takes place in a specialized laboratory-style setting where…

Beyond the museum and the labs lies the actual heart of the operation: the production plant. Casa Martini is a rare example of a historic site that remains a fully functioning industrial facility. …

The final stage of the journey takes us to the Martini Terrace and the Bar Academy, where the product is finally transformed into the cocktails that have made the brand famous. This is a bright, modern space that embodies the…

Our tour of Casa Martini concludes here in the very place where it all began over a century and a half ago. We have traveled through time, from the early botanical experiments of Luigi Rossi to the global marketing triumphs that…