Juventus Stadium

Welcome to the Allianz Stadium, the state-of-the-art home of Juventus Football Club. Located in the northern reaches of Turin, this arena is more than just a sports venue; it is a monument to one of the most successful and…

Our journey into the soul of Juventus starts with a simple object: the original wooden bench where the club was founded 128 years ago. In 1897, a group of students from the Massimo d'Azeglio Lyceum sat on a bench in Corso Re…

There is no experience quite like standing pitch-side at the Allianz Stadium. The grass is meticulously maintained, looking like a green carpet under the brilliant stadium lights. …

Behind the glamor of the pitch lies the nerve center of the stadium’s operations: the Media Center and Press Conference Room. This is where the narrative of the game is shaped. …

For those seeking the pinnacle of the matchday experience, the Legends Club offers unparalleled luxury and hospitality. Located in a prime position overlooking the field, this club provides some of the best seats in the…

Every matchday, the excitement begins long before kickoff at the VIP entrance. This is where the team bus arrives, and the players walk through a corridor of cheering fans and cameras into the heart of the stadium. …

To truly experience the Allianz Stadium like a local, one must master the journey there. The most iconic way to arrive is via Turin’s public transport system. …

As we conclude our tour of the Allianz Stadium, we are left with the resonance of the club’s motto: 'Fino alla fine'—until the end. This stadium is more than just an architectural marvel; it is a container for the dreams,…