The Johnnie Walker Experience
United Kingdom
Step into a world where tradition meets innovation and embark on The Johnnie Walker Signature Experience - A Journey of Flavour at The Johnnie Walker Experience. This isn’t just a tour; it's an interactive adventure that brings to life the rich history and craftsmanship behind Johnnie Walker whiskies. The tour includes three customised cocktails, tailored to your taste profile. Discover why we’re rated 5 stars on TripAdvisor and have been named “World’s Leading Spirit Experience” by the World Travel Awards.
Contents
8 sections · tap a section for its opening lines1Orientation
Welcome to Johnnie Walker Princes Street, a landmark addition to Edinburgh's historic skyline and a globally unprecedented celebration of the world's most famous Scotch whisky. As we stand before this grand eight-floor building…
Listen in the app2The Welcome Lobby and Sensory Immersion
Upon entering the main welcome lobby, the first sensation is one of profound awe. The space is a masterclass in modern design, using light, sound, and architectural form to create a sense of transition from the busy streets of…
Listen in the app3The Journey of Flavour and Theatrical History
The 'Journey of Flavour' is the centerpiece of the experience, a multi-sensory tour that uses live performance, digital projection, and immersive sets to tell the story of Johnnie Walker. As you move through the floors, the…
Listen in the app4The Science of the Blend and Personal Tasting
As the tour progresses into the more technical aspects of whisky production, the focus shifts to the art and science of the blend. Unlike single malt experiences that focus on a single distillery, Johnnie Walker is a celebration…
Listen in the app5Innovation and Sustainable Dispense Systems
One of the most impressive aspects of Johnnie Walker Princes Street is its commitment to innovation and sustainability. Throughout the building, you will encounter technology that is 'super innovative,' such as the all-new…
Listen in the app6The 1820 Rooftop Bar and Edinburgh Skyline
The journey reaches its literal and figurative peak at the 1820 Rooftop Bar. Located on the top floor, this space offers what are arguably the best 360-degree views in Edinburgh. …
Listen in the app7The Retail Experience and Brand Legacy
As you descend back toward the street level, you will pass through the retail area, which is far more than just a gift shop. It is a carefully curated space where you can find exclusive bottlings, personalized labels, and a range…
Listen in the app8Closing
As we conclude our tour of Johnnie Walker Princes Street, we reflect on a journey that has taken us from the humble beginnings of a nineteenth-century grocer to the heights of modern global hospitality. We have seen how eight…
Listen in the app
What is The Johnnie Walker Experience?
The Johnnie Walker Experience is a place in United Kingdom with 8 story sections on Tellby. You can read the opening of each section on this page; the sound plays in the app.
| Location | United Kingdom |
|---|---|
| Type | Activity |
| Story sections | 8 |
| Text language | English |
| Coordinates | 55.9503, -3.2076 |
| Last updated |
