Sunset Strip

Welcome to the Sunset Strip, an internationally renowned one point seven-mile stretch of Sunset Boulevard passing through the city of West Hollywood. This winding roadway is deeply embedded in the mythology of American pop…

We begin near the eastern edge at the Chateau Marmont. Built in the late nineteen twenties, this castle-like hotel has served as an infamous, discreet playground for Hollywood royalty for nearly a century. …

Further west, we encounter The Comedy Store, arguably the most famous stand-up comedy club in the world. Its unassuming, dark exterior belies its monumental influence on American humor. …

As we walk, you must look up to appreciate the Strip's most defining visual characteristic: the billboards. The Sunset Strip boasts an unparalleled density of massive, creative, and highly expensive advertising real estate. …

We arrive at the Viper Room, a small, dark nightclub that became a mecca for the nineteen nineties rock and metal scene. Famously once part-owned by actor Johnny Depp, it is steeped in the gritty, raw mythology of alternative…

Just across the street is the legendary Whisky a Go Go. Opened in nineteen sixty-four, this venue fundamentally altered the trajectory of rock music. …

The Sunset Strip is a winding monument to the excesses and triumphs of the entertainment industry. We have analyzed its legendary hotels, its vital comedy and rock incubators, and its iconic, sky-high advertisements. …