Plaza Principal Tequila Jalisco

Welcome to the Plaza Principal, the absolute civic and cultural epicenter of Tequila, Jalisco. As an academic observer of urban spaces, I find town squares to be the most revealing texts a city can offer, and this plaza is…

Positioned prominently within the central plaza, you cannot miss the massive, brightly painted, three dimensional letters spelling out the name of the town. TEQUILA. …

Dominating the eastern flank of the plaza is the imposing and spiritually significant Parroquia de Santiago Apostol, or the Parish Church of Saint James the Apostle. Constructed during the seventeenth century, this magnificent…

Situated directly adjacent to the main square is the Palacio Municipal, the functioning City Hall of Tequila. From an architectural standpoint, the building is characterized by its elegant, arched stone porticos, a common feature…

Branching directly off the main plaza is one of the most famous and heavily trafficked pedestrian arteries in the region, Calle Jose Cuervo. This beautifully preserved cobblestone street is a masterclass in colonial era urban…

To truly understand the sociological fabric of a Mexican town, one must look past the monuments and distilleries and venture into the local market. Just a short walk from the central plaza is the Mercado Municipal Cleofas Mota. …

Returning to the periphery of the plaza, we must address the ubiquitous, highly visible cocktail culture that dominates the street life of Tequila. Everywhere you look, you will see visitors clutching distinctive, earth toned…

As the harsh afternoon sun begins to soften into a golden, hazy twilight, the character of the Plaza Principal undergoes a profound shift. The frantic, commercial urgency of the midday tours slowly dissipates, replaced by a more…