Jurere Internacional

Step into Jurerê Internacional, a destination that represents the height of planned urban sophistication in South America. Often referred to as the 'Beverly Hills' of Brazil, this neighborhood is a striking departure from the…

Our exploration begins at the Jurerê Open Shopping, the commercial and social heart of the neighborhood. This is not a traditional mall but a series of landscaped walkways lined with high-end boutiques, galleries, and cafes. …

As we walk through the residential streets, take a moment to appreciate the architecture. The mansions of Jurerê Internacional are a showcase of modern and contemporary design, with clean lines, expansive glass walls, and lush…

We now approach the beachfront, where Jurerê Internacional reveals its more exuberant side. This stretch of coast is home to some of the world's most famous beach clubs, such as P12 and Parador. …

Step onto the sand and you will find a beach that is as beautiful as it is tranquil. The waters of Jurerê are famously calm, with almost no waves, making it an ideal spot for swimming and water sports like stand-up paddleboarding. …

While the mansions and beach clubs are the most visible attractions, Jurerê Internacional is also a marvel of hidden infrastructure. The neighborhood was one of the first in Brazil to implement its own integrated water and sewage…

Near the border between Jurerê Internacional and Jurerê Tradicional, you will find the Passeio dos Namorados, or the Lovers' Walk. This is a charming coastal path that winds along the edge of the beach, offering a more intimate…

As our tour of Jurerê Internacional concludes, take a moment to look back at the perfect symmetry of the streets and the sparkling clarity of the bay. We have seen a side of Florianopolis that is defined by ambition, luxury, and…