HeritagePhoto Wikimedia CommonsSoMa
California · United States
After ferry building, we’ll pass by SoMA (South of Market), one of San Francisco’s most dynamic neighborhoods. Known for its modern architecture, trendy tech offices, and vibrant arts scene, SoMA is a hub of innovation and culture. This area is home to world-class museums like the San Francisco Museum of Modern Art (SFMOMA) and a variety of lively restaurants, bars, and galleries. While we won’t be stopping, you’ll have the chance to take in the energy of this exciting district and learn about its transformation from an industrial area to a thriving urban hotspot.
Contents
8 sections · tap a section for its opening lines1Orientation
Welcome to South of Market, universally known to locals as Soh-mah. As you stand amidst these sweeping boulevards and towering glass facades, you are looking at the engine room of San Francisco's modern evolution. …
Listen in the app2Sightglass Coffee and Artisanal Alchemy
We begin our granular exploration of Soh-mah at a temple of modern caffeine consumption: Sightglass Coffee. Observe the structure before you. …
Listen in the app3The San Francisco Museum of Modern Art
We now stand before a colossus of contemporary culture: The San Francisco Museum of Modern Art, or Ess-eff-moh-mah. The architectural narrative here is one of striking juxtaposition. …
Listen in the app4Yerba Buena Gardens: The Urban Oasis
Step away from the concrete canyon and into the verdant sanctuary of Yerba Buena Gardens. This meticulously landscaped expanse represents a triumph of urban renewal, replacing a blighted area with a multi-layered civic…
Listen in the app5Spark Social: The Culinary Incubator
We proceed toward the Mission Bay borders of Soh-mah to experience Spark Social. This is not traditional brick-and-mortar dining; it is a vibrant, chaotic, and delightful food truck park. …
Listen in the app6Oracle Park and the Bayside Architecture
As we approach the waterfront, the monumental brick facade of Oracle Park dominates the horizon. Home to the San Francisco Giants, this stadium is widely regarded as one of the most beautiful sporting venues in the nation. …
Listen in the app7Pier 40 and Maritime Heritage
We conclude our sectional tour of Soh-mah at Pier 40, standing directly on the Embarcadero. Look out over the undulating, steel-grey waters of the bay, stretching toward the massive suspension cables of the Bay Bridge. …
Listen in the app8Closing
As we conclude our examination of South of Market, take a moment to absorb the immense scale and complexity of this district. You have walked through a neighborhood that has violently and brilliantly shed its industrial skin to…
Listen in the app
What is SoMa?
SoMa is a place in California · United States with 8 story sections on Tellby. You can read the opening of each section on this page; the sound plays in the app.
| Location | California · United States |
|---|---|
| Type | Heritage |
| Story sections | 8 |
| Text language | English |
| Coordinates | 37.7819, -122.3885 |
| Last updated |
